Joyce was contacted numerous times by massage therapists that were struggling with how to handle sexual solicitations in their practice, Joyce felt like she had to take action. Since there is no unifying resource for massage therapists when it comes to addressing this major issue, the movement was born. Respect Massage is a way for educated, legitimate massage therapists to make it clear that they do not mix sex and massage. It is a way to take a firm and transparent stance that massage therapists invest time and money into getting an education and getting licensed, and there is zero tolerance when it comes to sexual solicitations. Joyce strives to elevate the massage therapy profession through unifying massage therapists with the power of a strong, supportive, positive community, and education.